Searching with Hedy
UI DESIGN
The brand Hedy is a rebrand of the often overlooked search engine, Microsoft Bing. As a highly capable search tool, Bing is underutilized by the general public due to its outdated and difficult to navigate design. In rebranding to Hedy, I wanted to instill energy into the brand and reach new audiences who may be unfamiliar with how efficient and effective the search engine is. A major part of the campaign focuses on the AI chat bot app, which has been gaining popularity since its launch in February 2023.